vb1Variable Data Printing (VDP) automates the printing process so that each printed piece within a large quantity can look as if it’s been expressly designed and printed for a single person. This comes in handy for naming and numbering each individual piece within a large amount of pieces. Smartly executed, it maximizes the relevance of your project and drives responses. The potential for variable data printing is limited only by the imagination of the creator. Consider the power of being able to create a custom message for each recipient, catered to the reader’s age, gender, interests, buying habits, address, etc., and infinite possibilities begin to unfold.

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